Altura
The “Altura Speciality Coffee Roasters” project showcases a series of premium coffee blends designed for high-end restaurants. Inspired by the opulence of the Art Deco movement, this packaging combines traditional elegance with modern touches, creating a unique identity that stands out in the specialty coffee market. The packaging for each blend—espresso, medium roast, and signature—reflects a luxurious aesthetic through geometric patterns and a refined color palette, while contemporary typography and layout ensure the design remains relevant and appealing to today’s audience.
Task
One of the main challenges in this project was balancing the richness of the Art Deco style with the need for modern appeal. The goal was to create a design that feels luxurious and vintage without appearing outdated. Another challenge was ensuring that the intricate patterns and details did not overwhelm the product information, which needed to be clear and accessible to consumers
Join me in crafting a brand identity that beautifully encapsulates your vision, mission, and values, making your business unforgettable.